I’m so thrilled to announce you Sole Dxb event which is an annual festival/trade fair that provides an alternative platform for brands to launch their latest products and stay a step ahead in the region through co-hosting a true grassroots event promoting urban culture in the Middle East.

The event will be on November 14th and 15th at Dubai Design District providing cultural enthusiasts an inspirational showcase of fashion with activations from an array of footwear and apparel brands.

This year will also see SOLE playing host to a 2-day round robin street-ball tournament with some of the regions best teams.
The event will feature workshops and panel discussions from renowned regional and international streetwear brands, designers and artists.

Sole will feature works by regional and international artists.
Internationally renowned graffiti artists such as Remi Rough and Canadian pop artist TAVA (Antoine Tavaglione) will also make an appearance, creating large-scale murals as public art installations.

Another highlight will be the “Sneaker Swap”, where collectors from all over the region can showcase their prized possessions.

Puma have supported the event and culture from day one and will be sure to impress with their activation at Sole.
New Additions include Reebok and a showcase of capsule collections and a workshop by renowned customizer SBTG at Level Shoe District.

SOLE DXB is an initiative launched by the creative minds behind SOLE, an online platform in the Middle East renowned as the leading unified outlet for all the latest news in footwear, progressive fashion, art, design and alternative culture.

Twitter & Instagram: @soledxb

So, all fashionistas and urban style lovers out there don’t miss the event and be the first to explore the latest collection in footwear by all your favorite brands. See you there 🙂


Have a fabulous day and thanks for reading my post.